PPP-RI Breakfast, Networking & Educational Series
March 17, 2022 8:00 am
Presented by: Claudine A. Donikian
President, CEO & CMO of Pentera Inc.
Claudine A. Donikian, JD, MBA, has been the president/CEO and chief marketing officer of Pentera, Inc. since 2010 and is the first woman CEO in the planned giving marketing industry. Regarded as a top expert in the field, Claudine is a sought-after speaker and keynote speaker on the planned giving and AFP circuits and has presented new research studies at numerous national conferences as well as at the AFP International conference. As the chief marketing officer, she is the editor-in-chief for client marketing content and personally consults with a select group of Pentera's clients on their marketing strategy and execution.
Donor Stories in Planned Giving Marketing – To Use or Not to Use
The planned giving industry assumes that donor stories are an effective way to inspire other donors and to increase engagement, including response, in marketing materials. But what is it about donor stories that inspires prospective donors to make gifts? Could certain donor stories have the opposite effect and decrease engagement and response?
Presented By: Our Silver Sponsor
Thank you to our Season Sponsor.
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